Legal directories – getting it right

16 November 2020

GRL was approached by a large commercial set of Chambers looking for assistance with the legal directories process. This had previously been managed internally with some success but the Chambers Director was exploring alternative options for executing this annual task.

I was very pleased with Sheena's advice regarding the compilation of my directory submissions. Sheena's experience of working for and with directory editors is invaluable, as is her ability to translate her knowledge into practical and actionable advice on improving submissions. I felt that Sheena added significant value to the directory entry compilation process.Leading Junior (7 years call)

Coupled with this, there was a feeling among some Members that the task was too burdensome and somewhat futile – lots of effort, minimal outcome. There were also queries about how the directories operate to produce the annual results, also as to the veracity and market value of these results.

Managing the directories for Chambers

The Chambers Director sought GRL’s views on the issues raised, pending further discussion on these with Chambers’ Management Committee. GRL was then engaged to execute the wholesale management of Chambers’ global legal directories profiles.

We met with the Director of Chambers and Marketing Manager to discuss the set’s current profile, issues and aspirations. We also discussed internal organisation of Chambers and expedient collaboration with Members and Staff.

Agreeing on a strategy with Chambers Members

We held a series of bespoke preparation sessions for Members of Chambers.  These sessions were variously aimed at explaining the directories process, refining market profile, agreeing a strategy for target practice submissions and drafting submissions.

We managed the directories process from start to completion, which included producing submissions for 30+ Members and 20+ practice areas and individual coaching for research interviews.

Increased rankings

In the first year of engagement, the set gained increases and new additions in individual/ set rankings of 10% (Chambers Guides) and 9% (The Legal 500). In the second year, these increased to 29% (Chambers Guides) and 11% (The Legal 500).

menu-secondary-menu-shiftnav

(function(){var se=document.createElement('script');se.type='text/javascript';se.async=true;se.src="//storage.googleapis.com/moneypennychat/js/76658448-6d2b-4d38-8dcc-6a95a88292c8.js";var done=false;se.onload=se.onreadystatechange=function(){if(!done&&(!this.readyState||this.readyState==='loaded'||this.readyState==='complete')){done=true;Moneypenny.setCallback('StartChat',function(email,msg,type){console.log(type) if(type==='proactive'){ga('send','event','Moneypenny','proactiveEngaged','Proactive Start Chat');} else{ga('send','event','Moneypenny','manualEngaged','Manual Start Chat');}});}};var s=document.getElementsByTagName('script')[0];s.parentNode.insertBefore(se,s);})();